We’re proud of our tools for businesses, and we’ve been told by many retailers that our tools are some of the best among shopping search and comparison shopping websites.
However, improvements can always be made, and this month we’ve released the most significant enhancements to our bidding and reporting tools yet. These improvements will make for much faster and friendlier use of the Shopzilla Business Services website, allowing retailers on the Shopzilla network to plan more efficient campaigns and get more useful information in less time.
We caught up with Mona Caro, Senior Manager of the Merchant Team at Shopzilla, and asked her a few questions about what these new improvements will bring to the retailers we work with.
So, what’s new?
The most noticeable change is the increased speed of the new Account Management Tools. Shopzilla has always offered a full-featured, industry-leading set of tools, but they sometimes ran slower than we would have liked. The new updates have really made a dramatic difference to the speed of the bidding and reporting tools, and we think that retailers will really notice and appreciate the difference.
What else has Shopzilla done to speed things up?
Aside from the technical improvements, we’ve also made a few changes to make using the tools quicker and easier. For example, retailers no longer have to click through multiple pages on the Reporting Tool as the default view on the product level is now at 250 lines per page. We’ve also made important information easier to view, and added an improved calendar date selector.
Does the Bidding Tool have new features?
Yes. One of our most important advancements is the ability for retailers to place bids on products as soon as the feed is processed, instead of having to wait for their offers to go live. There’s also improved visibility of the product listings, including a display of products with and without bids at the subcategory level, a display of the SKU (now appended to the product title), custom date ranges (instead of the old 7-day or 30-day views), and the ability to use cost of sale, bid, and product price filters at the same time. Merchants can now search by SKU on the SubCategory level to locate and optimise their bids. We’ve also included some javascript optimisations which now produce faster Quick Fill and less lag when clicking through inputs on the page.
And the Reporting Tool? New features there too?
The vast majority of reports now render in one or two seconds, which we’re all really happy about! Accessing reports is faster and more intuitive now, especially after combining the Cost and Performance reports. When used alongside the Performance Tracker, reports now show all orders coming from Shopzilla traffic, and we’ve improved the B2B Dashboard so a quick overview of your campaign is always easily accessible.
Are the improvements finished? Or is there more to come?
This is the biggest update we’ve made to our tools in some time, but we’re always striving to make our tools as effective and easy to use as possible. During the peak holiday season, speed and stability are of utmost importance to retailers so we won’t make many more changes for the remainder of the year. In the meantime, we’re always listening for feedback and suggestions.
If you’d like to let us know what you think of these changes, or want to let us know what you’d like to see in future, send us an email at merchantservices-uk@shopzilla.com .
If you’ve never listed your products on the Shopzilla Marketplace, or want to see how it can improve your sales in the busy Christmas period, call us on 0207 029 3300 or email sales@shopzilla.com . There are no set-up fees or long-term contracts, and you can easily set a budget so you don’t overspend.
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