Today we’re happy to tell you about Facebook Onsite , a new feature incorporated into Shopzilla Product reviews that further emphasises and improves the social and sharing advantages of our customer review solution.
Encouraging word-of-mouth and getting retailers’ products out to a wider audience is an important aim of Shopzilla Product Reviews. It’s the reason we introduced our Social Megaphone feature, designed to allow customers to easily repost their reviews to Twitter, Facebook and various blogs.
The new addition of Facebook OnSite combines the selling power of customer reviews with the massive reach of Facebook and its friend-to-friend recommendations.
Facebook OnSite does more than other social tools that only allow for one-way interaction. Rather than just push user-generated content out to Facebook, Facebook Onsite allows retailers to integrate the world’s largest social network into their product pages.
Facebook OnSite brings with it many features including:
- Verify with Facebook Customers are given the option to post their review to their Facebook Wall, shared by default with all friends. This authenticates their review with their Facebook profile. It includes a product picture, the star rating, a snippet from the review, and a link back to the retailer’s product page.
- Reviewer profiles on the product page Facebook details such as profile picture ‘About Me’ content and location are brought to the retailer’s product page, allowing grouping of the review history of a Facebook user directly on the site.
- “Comment on Facebook” links Available after each review on the product page, these links allow users to make comments on a review which are published on Facebook, further extending the reach of that content.
All these enhancements are designed to increase customer engagement, give customers more ways to make their voices heard and to drive traffic and conversion rates for retailers.
Shopzilla Product Reviews is a world-class customer review platform with pricing suitable for retailers of any size. To sign up today, or to find out why you should, call 0207 029 3300 or email sales@shopzilla.com today.
Shopzilla Store Ratings Coming to Google Adwords and Product Search