DirectAnswers
DirectAnswers displays question and answer conversations about your products right on your product pages. These conversations, between shoppers and knowledgeable customers, or shoppers and designated staff experts, allow a hesitant shopper to ask questions or read existing answers directly on the product page, removing the barrier to buy and turning a frustrated visitor into a satisfied customer.
DirectAnswers was built to address the problem of visitors who fail to make a purchase due to questions about the product that aren’t answered in the product description. By answering these questions directly on the product page at the moment of decision, these potentially lost sales can be reclaimed.
The end result is increased sales for you, more informed customers and more useful, informed content on your site.
- Collect more credible content with answers from verified product buyers and designated subject matter experts
- Build community by encouraging interaction between customers, browsers and staff
- Improve site content by supplementing product details with real-world advice and information
- Remove the need for customers to visit rival sites for to find answers
- Ultimately increase conversion and give customers a reason to return more often
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Helping retailers boost conversion via improved customer focus